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Dave Swift, President
Strategic Marketing Solutions
7515 Greenville Avenue, Suite 810
Dallas, TX 75231
Phone: (214) 725-0755
Email: davedallas@sbcglobal.net
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Profile:
Dave has over 25 years experience helping small and medium-sized product and service businesses utilize strategy and business planning to focus their efforts and resources for maximum effectiveness, rapid growth, and profit. He is an innovative executive with extensive experience, and a proven record of success, in sales management, general management, and marketing in the packaged goods, telecommunications, and transportation industries. He has succeeded with Fortune 50 firms recognized for innovative sales and marketing leadership, as well as repositioning and entrepreneurial situations. Dave has extensive strategic and business planning, sales training, and consultative selling experience, and provides a unique blend of leadership, creative marketing, financial/analytical skills, and executional excellence. Dave can assist in business strategy, process, and program development, and implementation in support of marketing/sales strategies. This includes business planning, positioning, qualitative research, branding, advertising, consumer promotions, sales training, and optimizing staff hiring/training.
Experience/Credentials:
After getting his undergraduate degree in Political Science from Stanford University and attending Stanford's Graduate School of Business, Dave joined Procter & Gamble. His consumer products experience was broadened at Johnson & Johnson and PepsiCo. As Marketing Director at Frito-Lay Dave commercialized and successfully rolled nationally over 150 new products generating over $1 billion in first year sales. Diversified industry and senior management experience followed as SVP/Chief Marketing Officer of Greyhound Lines, SVP-Consumer Division of WebLink Wireless, and as President of Impact Network. Currently, Dave is also CEO of Stephanie's Premium Bakery, a specialty bakery that offers delicious No Sugar Added cookies and muffins for "Great Taste, No Guilt", along with Cookie Billboards™ - edible ads that "Put Your Name on the Tip of the Tongue" (www.the-cookie-company.com).
Dave has been a featured speaker on marketing and promotions for annual industry trade shows such as the Consumer Electronics Show, Food Marketing Institute, Direct Marketing Association, and at the International Marketing Institute. He has guest lectured on marketing at business schools such as Harvard, Duke, Michigan, SMU, and Stanford. Dave has been interviewed on various TV and radio programs, has served on the Board of the Promotional Marketing Association of America, and has a U.S. patent for a promotional device.
Professional Advice:
Historically, companies with a clearly defined and articulated focus have been significantly more successful, and succeeded sooner. It's like driving from New York City to Los Angeles - you'll eventually get there by taking any road that heads west, but your drive will be easier and faster if your route is planned and uses interstate highways. That's what I do - help you choose the best routes to take to reach your objectives.
Testimonials:
Utilizing Dave's strategic process and innovative marketing programs we increased our practice revenues by 67% in the 2002-2003 recession while most of my colleagues had no growth at all....
M.S., D.D.S.
Dallas, TX
Dave's strategic analysis and recommendations convinced us to modify our corporate positioning and to change our corporate name. Within three months of announcing the new name that Dave developed our stock price increased by 300%....
J.B., Chairman/CEO
Dallas, TX
There's a reason Dave was named Procter & Gamble's "Idea Champ" - I've never met anyone as smart, innovative, and intuitive with the "street smarts" to hit the ground running...
R.W., President
Dallas, TX
5 Star Tips:
- Whether you do it yourself or hire someone to help, spend the time to develop a written business plan - it forces you to focus on where you want to go and how you think it best to get there, and will make everything you do from hiring to selling much easier.
- Utilize consumer research to find out how customers and potential customers perceive you. How accurate is that perception versus how your company actually performs? If it's different, your marketing efforts aren't working, and if you don't know, you can't fix it.
- Quantify your return on investment (ROI) for each ad/promo if you advertise or promote your products/services. If you don't, you won't know what works, and what you should spend money on in the future.
- If you're using or considering an advertising agency as your marketing department, remember that agency account managers are salespeople, not strategists, trying to sell you their product. It's always better to develop strategies first, then approach the right type of agency - advertising, promotion, public relations - for the creative implementation of your strategy.
- Take advantage of our free consultation. Whether you're a one person company or have several hundred employees, your success will depend on how well you market your products/services. A decision to forego marketing expertise can be costly if it doesn't work - have an expert review your approach and help focus your thinking. You'll be surprised how affordably it can be done.
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